Our trailer has developed and challenged the conventions of real media products by;
The green rating sign: This appears at the beginning of all movie trailers as it shows an audience certificate. We used one that makes our trailer available to all audiences. This also reinforces that our target audience is for people at a young age.
New Line cinema Logo: This appears after the green rating sign within our trailer, we have somewhat challenged this but also developed it. As some trailers it appears at the beginning, but others have it somewhere else within their trailer. During our development process we, discussed to use this logo. Our first idea was creating our own, but still using the production company of 'new line cinema.' This challenged conventions of typical trailers, so we decided to upload a real logo. I thought this was effective as it made our trailer look more professional.
Comedy Conventions: Our group have developed many uses of comedy trailer conventions throughout. Within our trailer we have used the effects of slow motion and split screens, this is typical of comedy movies especially of our narrative; such as 'It's a boy girl thing.' I think these effects have worked well within our product as it enhances comedy, and makes the trailer more interesting. Our group have also used a lot of mid shots, as they are again typical of the comedy genre. This shot is the most effective way to convey an expression to the audience. We have also used bold, colourful titles that is stereotypical of a comedy genre. Such as film trailers like; Juno.
Binary opposites: According to Strausses, within a film there are always Binary opposites. While researching into film trailers I discovered if the film does have these opposites, they show them within the trailer. We have met this convention by showing both characters within ours, the 'Bad girl' and the 'Geek.' This has worked well to enhance the narrative and give our trailer a boost.
Audience Theory: I also discovered that most trailers show this theory. We used this convention and our trailer also shows, an equilibrium, disruption and a new equilibrium.
Film title: we have developed, the typical convention of film trailers by using a different font and background for the movie title from the titles explaining the film. We did this as we wanted our title to stand out to stick in our target audiences head.
Billing Board: the end of our trailer also included a billing board, which is typical for all film trailers. This made our trailer look professional.
Our poster has developed and challenged the conventions of real media products by;
Comedy Conventions: Within our poster we have developed several comedy conventions. During analysis of our inspired film posters, our group loves the picture from 'it's a boy, girl thing' Of to characters sitting on a bench expressing their character, we have developed this into our own, and instead we used a landscape picture of our two characters sitting on a bench showing there personalities. I believe this is effective as it conveys the audience the personality's. We have also included doodles within the poster, within comedy film posters we have looked at, they use doodles to express the narratives of the story. For example angus thongs and perfect snogging;
Billing Board: We have inserted a billing board within our poster as this is a typical convention of movie posters. Within development we looked into billing blocks in more detail and decided to add a website and our production logo at the bottom.
Heading: During our research into film posters our group discovered that a varied convention was headings above the title. Some posters had reviews above there title, while others that quotes from the film above there's. We decided to develop the quote, our first idea was from the poem, 'who knows if they will ever change back' but while experimenting with this, we discovered that this quote was two long so we shortened it to 'will they ever change back?' This is effective due to it being a rhetorical question which engages the viewer to watch and find out.
We have challenged typical media products within our poster by putting our main actors names within speech bubbles, we did this to support our 'indie' theme and target audience.
Our magazine has developed and challenged the conventions of real media products by;
Title of Magazine: We have stuck to the conventions of an Empire magazine by including there original title within ours. We discovered Empire magazines always have the same bold red logo, so audiences will be able to recognize there magazine. Knowing this we photo shopped the original title, as the fonts on word were not adequate and this saved more time.
The picture: We have also stuck to the conventions of an empire magazine due to our chosen picture. The actor is in character, like many of the magazines we looked at. This is effective as it gives the viewer a feel to what the film is about. We also photo shopped the head of the actor over the magazine title Empire as this is a typical convention as the title is well known worldwide and people don't need to see all of it to know the magazine.
The text- We have followed typical conventions by the use of our text. It is positioned within a 'U' shape around our chosen photograph, this makes the text easy to read without distracting from the actor. We also used the convention of varying our text's font, colour and size. This makes the font more interesting to read and highlights certain facts the magazine wants the audience to know. We have also used certain magazine language such as, ' we know what's hot, and what's not.' this makes the viewer want to buy the product and read what's inside. We also followed the convention of advertising different films, this is crucial as one magazine isn't just about one film, and this mean the magazine can be targeted to an audience of all ages for example we advertised films such as 'The life of Pi' 'The hobbit' and our other class mates work 'Queensdown warren.'
Heading: We have stuck to the conventions of using a heading above the title of the magazine. Empire magazines either have something within the magazine about the title or a quote advertising the film showcased on the front cover. We choose to use the same heading we used on the poster, so the audience want to read on, and it links to our over products.
Barcode and date/issue number: We have also followed the conventions within empire magazine by adding a barcode in the corner of our product, this is crucial as to buy a product you need a barcode. I believe this is effective as it makes our product look more professional and ready to buy. We also included the date and issue number within the 'M' of empire as this is another convention they use. From our audience feedback someone said that they couldn't read this, maybe next time we could have changed the colour to make it more noticeable.
Title of our film: We have rejected a convention of empire magazine, as they never usually have the name of the film on the front cover, we believe this was acceptable within ours, as it's not a sequel so we want our audience to know what the film is called, to get it in there minds.
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